Four Ps

Four Ps
The categories that can be controlled in the marketing of a good or service: product, price, place and promotion. The four Ps, often referred to as the marketing mix, are all constrained by internal and external factors in the overall environment. Designs made in the "product" component determine the name, design and packaging of the good. "price" involves the cost of the good and if volume or seasonal discounts will be offered. "place" decisions outline where the product will be sold and how it will be delivered to the market. "promotion" involves advertising, public relations and promotional strategy.

The four Ps and the marketing mix were popularized in the 1950s by Neil Borden. Until the advent of the internet and greater integration between businesses and consumers, the marketing mix helped companies take into account the physical barriers that prevented widespread adoption of a product. Extensions to the Ps have include "people, "process" and "physical evidence" as important components in their models.


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  • four — four …   Dictionnaire des rimes

  • four — [ fur ] n. m. • forn 1080; lat. furnus 1 ♦ Ouvrage de maçonnerie généralement voûté, de forme circulaire, muni d une ouverture par devant, et où l on fait cuire le pain, la pâtisserie, etc. Four de boulanger. Four à pizza. Bouche, gueule d un… …   Encyclopédie Universelle

  • four — 1. (four) s. m. 1°   Ouvrage de maçonnerie rond et voûté, où l on fait cuire le pain. Chauffer le four. •   Chaque jour il allait visiter les fours, goûter le pain, et s assurer de la régularité de toutes les distributions, SÉGUR Hist. de Nap. v …   Dictionnaire de la Langue Française d'Émile Littré

  • four — FOUR. s. m. Lieu vouté en rond, avec une seule ouverture pardevant, & destiné pour y faire cuire le pain, la pastisserie, &c. Four bannal. four à ban, la gueule de four. mettre le pain au four. chauffer le four. faire secher des fruits au four.… …   Dictionnaire de l'Académie française

  • four — [fo: US fo:r] number, n [: Old English; Origin: feower] 1.) the number 4 ▪ She is married with four children. ▪ They arrived just after four (=four o clock) . ▪ Luke will soon be four (=four years old) . 2.) on all fours supporting your body with …   Dictionary of contemporary English

  • four — O.E. feower, from P.Gmc. *petwor (Cf. O.S. fiwar, O.Fris. fiuwer, Frank. fitter , Du. and Ger. vier, O.N. fjorir, Dan. fire, Swed. fyra, Goth. fidwor four ), from PIE *kwetwer four (Cf. Skt. catvar …   Etymology dictionary

  • four — Four, m. Est ce lieu voulté et clos de toutes parts, horsmis en l emboucheure, où on cuict le pain, patisserie, tartes, et choses semblables, Furnus, Clibanus. Mais en fait de vaisseaux de mer, Four est une grande piece de bois qui est entée dans …   Thresor de la langue françoyse

  • Four — Four, n. 1. The sum of four units; four units or objects. [1913 Webster] 2. A symbol representing four units, as 4 or iv. [1913 Webster] 3. Four things of the same kind, esp. four horses; as, a chariot and four. [1913 Webster] {All fours}. See… …   The Collaborative International Dictionary of English

  • Four — steht für: Le Four, zwei Leuchttürme vor der Französischen Atlantikküste Four (Isère), eine Gemeinde im französischen Departement Isère Four (Album), ein Album der amerikanischen Band Blues Traveler FOUR ist die Abkürzung für: Belnaps vierwertige …   Deutsch Wikipedia

  • four — [fôr, fōr] adj. [ME < OE feower, akin to Ger vier, Goth fidwōr < IE base * kwetwor > L quattuor, Welsh pedwar] totaling one more than three n. 1. the cardinal number between three and five; 4; IV 2. any group of four people or things 3.… …   English World dictionary

  • Four — (f[=o]r), a. [OE. four, fower, feower, AS. fe[ o]wer; akin to OS. fiwar, D. & G. vier, OHG. fior, Icel. fj[=o]rir, Sw. fyra, Dan. fire, Goth. fidw[=o]r, Russ. chetuire, chetvero, W. pedwar, L. quatuor, Gr. te ttares, te ssares, pi syres, Skr.… …   The Collaborative International Dictionary of English

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